People (and therefore businesses) buy 1 of 3 things.
In this quick reminder video we walk through the 3 things people buy:
Money
Time
Status
and perhaps most importantly, what we should listen out for when chatting with them, in order to identify which one is most important to them.
This comes from our Business Skills deck.
In the video, we talk about the three things people actually buy: money, time, or status.
Learn how to spot what clients really want by listening to their words. Whether it’s saving costs, speeding up processes, or refreshing their brand for status, knowing this helps you guide the conversation the right way.
Money, time, or status — what clients really buy.
Key Points:
People buy one of three things: money, time, or status.
Money: making money (leads, sales) or saving money (cutting costs, subscriptions).
Time: speeding up results (closing deals faster) or saving time (automation, removing busy work).
Status: creating or broadcasting status (e.g., websites as brand refresh, positioning).
Most websites are more about status than conversions.
Listen carefully to how clients talk — their words reveal what they value.
Speak to clients at the level they’re focused on (money, time, or status).
